- Căile persuasiunii : Modul de influienţare a comportamentelor prin mass media şi publicitate
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Record Type: Language materials, printed: monographic
Author: Kapferer, Jean-Noël Translator: Radu, Lucian Author of introduction, etc.: Chelcea, Septimiu Statement of Responsibility: Jean-Noël Kapferer ; Trad. de Lucian Radu ; Cuvânt înainte de Septimiu Chelcea Published: Comunicare.ro Place of Publication: Bucureşti Year of Publication: 2002 ISBN: 973-8376-01-7 Description: 295 p. Notes: Titl. orig.(fre): Les Chemins de la persuasion. Le mode d'influence des médias et de la publicité sur les comportements Language: Romanian Subject: Conducere -- Organizare Subject: Mass media Subject: Publicitate Shelf number: 65/K21 Classification: 659.3 Classification: 659.1
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- 3 records • Pages 1 •
- 1
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