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  • Fundamentele marketingului : de la ideea de comercializare la conceptul de marketing
  • Record Type: Language materials, printed: monographic
    Author: Zallondz, Hans-Dieter
    Translator: Vidican, Roxana
    Statement of Responsibility: Hans-Dieter Zallondz ; trad.: Roxana Vidican
    Published: BIC ALL
    Place of Publication: Bucureşti
    Year of Publication: 2007
    ISBN: 978-973-571-693-6
    Description: 127 p.: il.
    Notes: Bibliogr.
    Notes: Index
    Language: Romanian
    Subject: Economie -- Ştiinţe economice
    Subject: Marketing
    Shelf number: 33/Z81
    Classification: 339.138
    Classification: 082.1 Pocket Business
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